Google Certified Partner

Google Ads Management
That Grows Your Business

Whether you're running Google Ads already or starting from scratch, TinyBull's certified team builds data-driven campaigns designed to put your business in front of the right people at the right moment — and turn that traffic into real leads and revenue.

Get Started Free Audit →

Campaign Performance

4.2x
Avg. ROAS
38%
Lower CPA
91%
Retention
Impressions+62%
Conversions+104%
Cost / Conv.-38%
Google Partner Certified
No Long-Term Contracts
Monthly Reporting
Dedicated Account Manager
Smart Keyword Management

The Right Keywords.
The Right Bids.

Keyword strategy is the foundation of every profitable Google Ads account. We identify what your best customers are actually searching for and make sure you're showing up — and not wasting budget on the rest.

  • In-depth keyword research targeting purchase-intent queries
  • Ongoing negative keyword management to stop wasted spend
  • Smart bidding strategy aligned to your actual conversion goals
  • Search term report reviews to uncover hidden opportunities
  • Competitor auction insights monitoring
Keyword Performance — Last 30 Days
plumber near meCTR 12.4%
emergency plumbing servicesCTR 9.8%
water heater replacementCTR 5.2%
plumbing company near meCTR 4.1%
how to fix a leaky faucet❌ Negative Added
✓ Saved $340 this month in wasted ad spend
Understanding Google Ads

What Is Google Ads —
and Is It Right for You?

Google Ads (formerly Google AdWords) is a paid advertising platform that lets your business appear at the very top of Google search results — above the organic rankings — when potential customers search for exactly what you offer. Unlike SEO, which takes months to build, Google Ads can generate leads the same day your campaign goes live.

You only pay when someone actually clicks your ad — this is called Pay-Per-Click (PPC). Google's auction system determines which ads appear and in what order, based on a combination of your bid and your Quality Score — a rating of how relevant and useful your ad is to the person searching.

That's where most businesses get it wrong. They set up campaigns with broad keywords, write generic ads, and wonder why they're burning budget with no results. Effective Google Ads management is a combination of precise targeting, compelling copy, smart bidding strategy, and constant optimization — which is exactly what TinyBull does.

Why Google Ads Works

3.5B
Google searches happen every single day. Ads put your business in front of people at the exact moment they're looking to buy.
$8
Average return for every $1 spent on Google Ads when campaigns are managed properly. Most businesses with poor management see the opposite.
65%
of high-intent searches result in an ad click. People who are ready to buy click ads — they're not looking to browse, they're looking to act.

"The difference between a Google Ads campaign that loses money and one that generates a consistent flow of leads is almost always management quality — not budget size."

— TinyBull Google Ads Team
Campaign Types

Every Type of Google Campaign,
Managed Under One Roof

Different goals call for different campaign types. TinyBull recommends and manages the right mix for your business — never a one-size-fits-all approach.

Search Campaigns

Text ads that appear at the top of Google search results when someone searches for keywords related to your business. The highest-intent ad format — these people are actively looking for what you sell right now.

Best for: Lead generation, local services, B2B

Display Campaigns

Visual banner ads that appear across millions of websites in Google's Display Network. Excellent for building brand awareness, staying top-of-mind, and retargeting people who've already visited your site.

Best for: Brand awareness, retargeting, visual products

Performance Max

Google's AI-powered campaign type that runs across Search, Display, YouTube, Gmail, and Maps simultaneously. Requires strong creative assets and conversion tracking to work well — we set it up correctly from day one.

Best for: E-commerce, multi-channel reach

Local Service Ads

Google's pay-per-lead format specifically for local service businesses — HVAC, plumbing, legal, cleaning, and more. Your business appears above standard ads with a Google Screened badge. You only pay when a qualified lead contacts you.

Best for: Home services, legal, healthcare, trades

Remarketing Campaigns

Re-engage visitors who came to your site but didn't convert. We build custom audience lists and serve targeted ads to warm prospects who already know your brand — dramatically increasing conversion rates at a fraction of cold-traffic cost.

Best for: Any business with site traffic

Microsoft / Bing Ads

Bing reaches 63 million searchers that Google doesn't — and at a lower cost per click. We manage your Microsoft Ads account alongside Google, often doubling your reach without doubling your budget. Available as an add-on to any Google Ads plan.

Best for: B2B, professional services, older demographics
Industry Expertise

Google Ads That Actually
Work for Your Industry

Every industry has different CPCs, different buying cycles, and different competition. We build strategies that account for your specific market — not generic templates.

Home Services

HVAC, plumbing, roofing, electrical, and pest control. High-intent, high-CPC markets where precise negative keywords and call extensions make the difference between a profitable campaign and a money pit.

Healthcare & Dental

Dental practices, med spas, chiropractors, and clinics. We understand healthcare ad policies, patient-intent keywords, and how to maximize new patient acquisition cost-effectively.

Contractors & Construction

Custom builders, remodelers, and specialty contractors. Project-based buying cycles require smart timing, location targeting, and landing pages built to capture serious buyers — not tire kickers.

Law Firms

Personal injury, family law, criminal defense, and estate planning. Legal CPCs are among the highest in Google Ads — proper Quality Score management and landing page optimization are non-negotiable.

Moving Companies

Hyper-competitive, high-intent searches with tight geographic requirements. We use radius targeting, call-only campaigns, and seasonal bid adjustments to keep your CPL low and your calendar full.

Pool & Spa

Pool installation, service, and maintenance — highly seasonal with a short decision window. We ramp up budgets strategically before peak season and use remarketing to capture prospects who researched but didn't convert.

Don't see your industry? We work across dozens of verticals. Get a free audit and we'll show you what we'd do for your market.

Why TinyBull

What Separates a Good
Google Ads Manager from a Bad One

Most agencies set up your campaigns once and let them run. TinyBull treats your account like our own — watching it daily, questioning every dollar, and optimizing constantly.

The Set-It-and-Forget-It Agency
✗Broad match keywords eating your budget on irrelevant searches
✗Generic ad copy with no unique value proposition
✗Smart bidding enabled before 30 conversions — costing you 2x more
✗No negative keywords — paying for clicks that will never convert
✗Monthly PDF reports full of numbers that mean nothing
The TinyBull Way
The TinyBull Approach
✓Manual CPC until you hit 30+ conversions — then we consider smart bidding
✓Ad copy written specifically for your business and market
✓Ongoing negative keyword management — blocking irrelevant traffic weekly
✓Conversion tracking set up and verified before a dollar is spent
✓Plain-English reporting tied to actual leads and revenue

Ready to Stop Wasting Ad Spend?

Get a free Google Ads audit and find out exactly where your budget is going — and what we'd do differently to get you more leads for less.

Get Started Today → Free Audit →
Industries We Serve
HVAC & Mechanical· Home Services· Contractors & Construction· Law Firms· Healthcare· Dental Practices· Salons & Beauty· Restaurants· Plumbing & Electrical· Roofing· Landscaping· Auto Services· Fitness & Wellness· Flooring & Remodeling· Pest Control· Moving Companies· Skincare & Med Spa· Hotels & Hospitality· HVAC & Mechanical· Home Services· Contractors & Construction· Law Firms· Healthcare· Dental Practices· Salons & Beauty· Restaurants· Plumbing & Electrical· Roofing· Landscaping· Auto Services· Fitness & Wellness· Flooring & Remodeling· Pest Control· Moving Companies· Skincare & Med Spa· Hotels & Hospitality·
Our Google Ads Services

Everything Your Campaigns Need
to Perform at Their Best

We don't just set it and forget it. Our team actively manages, tests, and optimizes every element of your Google Ads account each month.

Search Campaigns

Target high-intent buyers actively searching for your services. We research, build, and continuously refine keyword lists that drive qualified traffic — not just volume.

Display & Remarketing

Re-engage visitors who didn't convert the first time. We build banner ad creative and audience segments that follow your best prospects across the web.

Local Service Ads

Appear at the very top of Google for local searches. Perfect for service-area businesses — you pay per lead, not per click, and get the Google Guaranteed badge.

Conversion Tracking & Setup

If you don't know what's converting, you can't optimize. We set up proper conversion tracking — calls, form submissions, purchases — so every decision is data-backed.

Ad Copywriting & Testing

We write compelling headlines and descriptions, then run structured A/B tests to identify exactly which messaging drives your audience to take action.

Monthly Performance Reports

Clear, plain-English reports delivered through a live interactive dashboard. No jargon, no fluff — just the numbers that matter and what we're doing about them.

Transparent Reporting

You'll Always Know
Where Your Money Went

We believe in full transparency. Every month you receive a detailed report through our live interactive dashboard — written in plain English so you understand exactly what happened and why.

  • Impressions, clicks, conversions, and cost-per-conversion breakdowns
  • Month-over-month and year-over-year comparisons
  • What we tested this month and what we're doing next
  • Budget pacing so nothing ever surprises you
Monthly Report Summary
Total Conversions
47
↑ +22% vs last month
Cost / Conv.
$38.20
↓ -14% vs last month
Click-Thru Rate
8.7%
Ind. avg: 4.1%
Budget Used
98%
$1,960 of $2,000
Our Process

From Kickoff to Conversions
in 4 Simple Steps

01

Free Audit

We review your current account (or your market if you're starting fresh) and identify exactly where money is being lost.

02

Strategy Build

We design a campaign structure, keyword strategy, and budget plan tailored to your business goals and service area.

03

Launch & Track

Campaigns go live with full conversion tracking in place. We monitor performance daily in the early weeks.

04

Optimize & Report

Monthly optimizations, ongoing A/B testing, and a clear report every month — no surprises, just results.

Expand Your Reach
Add-On Service

Microsoft Advertising (Bing Ads)

Already running Google Ads? Microsoft Advertising is a smart, low-cost addition that puts you in front of the 63 million searches per month that happen exclusively on Bing — with less competition and lower average CPCs than Google.

63M+
Monthly searches on Bing
~35%
Lower avg. CPC vs Google
6.7%
U.S. search market share

Ask us about bundling Microsoft Advertising with your Google Ads management plan.

Management Plans

Straightforward Pricing.
No Hidden Fees.

Your ad spend goes to Google, not to us. Our management fee covers strategy, optimization, copy, and reporting. Need something custom? Just ask.

Longhorn
$499/mo
Best for: $1,000–$3,500/mo ad spend
+ your ad spend goes directly to Google
  • Google Search campaign setup & management
  • Keyword research & ongoing optimization
  • Conversion & call tracking setup
  • Monthly reporting & live analytics dashboard
  • Monthly performance review call
  • Dedicated account manager
  • Email & Slack support
Get Started
Most Popular
Brahma
$699/mo
Best for: $3,500–$6,000/mo ad spend
+ your ad spend goes directly to Google
  • Search, Display & Remarketing campaigns
  • Fast-loading landing pages included
  • A/B ad copy testing & ongoing optimization
  • Conversion & call tracking setup
  • Monthly reporting & live analytics dashboard
  • Monthly performance review call
  • Dedicated account manager & priority support
  • Email & Slack support
Get Started
El Gran Toro
Custom
Best for: $6,000+/mo ad spend, multi-location or high-volume
+ your ad spend goes directly to Google
  • Unlimited campaigns & ad groups
  • Google + Microsoft Advertising
  • Custom landing page builds
  • Multi-location campaign management
  • Performance Max campaigns
  • Weekly check-in calls
  • Quarterly strategy reviews
  • Priority onboarding & dedicated strategist
Talk to Us

All plans are month-to-month. No long-term contracts required.

Common Questions

Frequently Asked Questions

I've never run Google Ads before — where do I start?
No experience needed — that's exactly what we're here for. We handle everything from account creation and campaign structure to keyword research, ad copywriting, and conversion tracking setup. Most new clients are live and generating traffic within 5–7 business days of signing on. We'll walk you through every step and make sure you understand what's happening and why.
How much should I spend on Google Ads?
We typically recommend a minimum ad spend of $500–$1,000/month to generate enough data for meaningful optimization. For local service businesses, $1,500–$3,000/month tends to be the sweet spot. If you're brand new to Google Ads, starting conservative and scaling as you see results is a smart approach. We'll make a specific recommendation based on your market, competition, and goals during your free consultation.
Do I own my Google Ads account?
Yes, always. Your Google Ads account is yours and you retain full access at all times. We work inside your account as a manager — the history, data, and campaigns belong to you whether you stay with TinyBull or not.
How long before I see results?
Most clients see initial traffic and leads within the first 1–2 weeks of launch. However, the first 60–90 days are a learning and optimization period where we use real data to tighten performance. Campaigns typically hit their stride around month 3 as smart bidding algorithms accumulate conversion history.
Is there a setup fee?
Yes — we charge a one-time setup fee for new Google Ads accounts. This covers the full campaign build: keyword research, ad copy, campaign structure, conversion tracking setup, and audience configuration. The fee varies based on the scope of the account. We'll give you an exact number before you commit to anything.
Do you work with any business size?
TinyBull specializes in small and mid-sized businesses — it's genuinely what we love. We're big enough to deliver real results and small enough to give your account the personal attention it deserves. If you're a solo operator or a growing local business, you're in the right place.
Can you run Google Ads alongside my SEO?
Absolutely — and combining both is usually the most powerful approach. Paid search gives you immediate visibility while SEO builds long-term organic authority. Many TinyBull clients run both services together, which also lets us share keyword and audience insights between the two channels.

Ready to Get More Leads from Google?

New to Google Ads or already running campaigns? Either way, TinyBull can help. Get a free consultation or a full account audit — no pressure, no jargon.

Get Started → Free Audit →

Some of you may be wondering, what is TinyBull? Well, a bull is symbolic for determination, strength, and helpfulness. Like a bull, we have the skills and determination needed to help your business succeed.  As far as the word tiny goes, we want to emphasize that we are a small business and love working with other small businesses but are still strong enough to compete with the big boys. In other words, we are strong like a bull!

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