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There’s nothing worse than having an outdated social media profile – it can harm your personal brand or business because inaccurate information is unhelpful and frustrating to your customers and followers. In the spirit of spring cleaning, you must remember that your social profiles need attention too!
Now is the perfect time to look at your social accounts and make sure they’re up to date. Updating outdated information is an important element of social media management, enabling you to optimize your social presence and growth. That’s why we’re giving you 4 handy tips to spring clean your social profiles, so read on to find out what you can do to enhance your presence!
Verify contact information
Are your contact details complete and accurate across all social profiles? Make sure your website URL, phone number, business hours, email and physical address are correct to ensure your followers and customers can easily reach you. Double-check your “about us” or “bio” section and remove irrelevant details, then update it with any new information. Additionally, you should post your website URL on all your profiles (e.g., Instagram, Facebook, Twitter) to increase visibility, so new prospects can find you and boost your growth.
Update images & content
Out with the old and in with the new! Your social profiles should appear current, authentic, and display relevant images and content. Replace old profile pictures, site images, and content on a yearly basis (or as needed). Keep brand messaging consistent across your social networks and pay attention to what posts are resonating with the audience. Consider archiving outdated or off-brand posts and replacing them with content your followers are engaging with and sharing. Not only does this keep existing followers engaged, but it helps you gain new ones as well.
Check password settings & links
Be sure to update your passwords often and review privacy settings for all social profiles to avoid any hacks or mishaps. Also, update your list of individuals with access to your social networks to keep it current. After securing your social accounts, move on to clearing broken links from your profile. Check to make sure all links are functional and eliminate or fix broken links. This directs visitors where you want them to go and maintains your credibility. You want customers and followers to find what they’re looking for and have a good experience to drive them back to your social channels, which is good for your personal brand and business.
Review social media strategy
Let’s face it, staying on top of your social media strategy is time-consuming – from maintaining site updates to your posting schedule. If you want to increase growth, consider modifying your social strategy and goals. Keep up with social and industry trends and see what your competitors are doing to help you make changes and improve your brand presence and engage followers.
Want some help? Check out TinyBull’s social media management services to optimize your strategy and watch your brand grow!