Social media is a beast of its own, with so many factors that come into play. There is no set formula, and it can take time to discover what works best for your brand. Much like we’ve explained in our article, “What’s the Difference?”, social media management and social media marketing are not one in the same. This article is specific to organic growth in social media management, and how to boost your accounts when things seem to be falling flat.

 

So! If you’re ready to learn how to boost your social engagement, grab your coffee and a notebook, and let’s get right down to it.

 

Organic growth is like dating. Think of the steps you take when looking for a partner. You don’t immediately walk up to a stranger and propose – you introduce yourselves, find common interest, take the time to invest in them, learn their likes, dislikes and needs, etc.. The same goes for gaining followers organically. Since we aren’t shooting paid advertisements directly their way, we have to give our audience a reason to come to us. We do this by consistently telling a captivating story that means something to someone. When you are constantly showing up for your audience, they will show up for you too.

 

We suggest business accounts post no less than three times a week, and no more than six. You want to maintain a constant presence without going overboard with the posting at the risk of sounding spammy. Too busy to post regularly for your business? That’s where TinyBull can step in 😎 Your posts should add value to your audience’s lives – sharing tips and tricks, free advice and resources, and insights on new deals and opportunities. We like to say your posts should be 20% sales, and 80% helpful and intriguing content for your audience. You need to give them a reason to stick around!

 

 

 

Another impactful way to boost your social engagement is by interacting with other users within your community. This could be your local community, or the online community in which your industry lies. For example, if you’re a wedding photographer, it’s vital you follow and interact with other wedding vendors in your area – wedding coordinators, wedding venues, bridal boutiques, etc.. Interact with their posts – like, comment and share! Since you are all likely to work together, build up those connections and show your support – they will likely do the same for you. There is also great value in tagging other users, as well as tagging your location. Let’s say you post a photo of a bride and groom at sunset. If you tag the wedding venue, the dress boutique, the food vendor, the florist, the make up artist, and so on; now your photo is in all of those account’s tagged photos! Not only are you showing support for the businesses within your community, but you are getting your business’ name out there as well.

 

Maybe you’re not a wedding photographer. Maybe you’re a business coach, or a nutritionist, or an HVAC company. There is still value in interacting with others online! Search a hashtag within your industry. Maybe it’s #smallbusinessowner. Hundreds of thousands of pictures will pop up in front of you. Like and comment on those who seem like potential leads! It could be something as simple as applauding their work, or maybe even an offer to collaborate. The more your account is actively interacting with others, the more you will get noticed.