It’s no secret that Reels are taking over Instagram. In case you aren’t aware, Reels are short-form pieces of video content on Instagram, which often use trending audios and popular dances or movements to entice your audience.

Did you know that 9 out of 10 Instagram users consume Instagram video content weekly? That’s a lot of potential customers you could be reaching with video content.

Plus, Instagram Reels are constantly developing, with new updates being posted by Instagram’s CEO, frequently. This Instagram feature is one you won’t want to miss out on in your social media marketing strategy.

Here are our top 4 benefits of IG Reels and why you need to jump on the trend:

  1. The ability to get hundreds or thousands of views on your content: Because Reels are a relatively new feature that Instagram wants to push out, there is a unique opportunity for your Reels to go viral. We’ve seen hundreds and even thousands of views on Reels. That’s a lot of eyeballs on your content – which can translate to customers!

  1. Better engagement as Instagram wants to see this feature utilized:  You’ll often see better engagement on your Reels than on your static Instagram posts these days as Instagram wants the feature to perform well.

  1. Show a more “personal” side to your business: Reels, due to their nature of using trending audios, dances, and more, are a great way to show off your personality. Get personal with your business and show your customers the personality behind your brand. Customers love to see the “face” behind the business.

  1. Grow your overall reach: Reels are a great way to reach an audience that you don’t already have, by using trending audios. Build an additional following and engage with potential new consumers by utilizing Instagram Reels.

Overall, Instagram Reels are a great way to boost your engagement, get significant views on your content, and grow your overall reach. We highly recommend this tool as part of your overall social media marketing strategy.

👉 We can help you grow your audience by utilizing Instagram Reels 


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