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What Your Logo Should Say about Your Business

Your logo is the face of your business. It’s the first thing that comes to mind when your customers think about your brand, and as such, it should have a few key factors to help it stand out from the crowd.

It Should Be Memorable

Your logo should be memorable. After all, it’s the first thing your customers are going to associate with you! While simple logos aren’t necessarily forgettable on their own, if it’s too simple then it might not have the staying power that you need.

It Should Be Professional

Your logo should be professional. It demonstrates to your customers that your product or service is competent, reliable, and ready to meet their needs or solve their problems. It should show your customers that you take your business seriously. Investing in your visual brand can help take your marketing to the next level.

It Should Show Awareness

Your logo should demonstrate a degree of self-awareness. It shows your customers that you know what your brand is about, and what you have to offer to them. It shows them that you have a vision for your brand and are ready to pursue that vision to the end of solving the problem that your customers have. It shows the world that you know what your brand is, and what it stands for.

It Should Be Modern and Up to Date

People naturally have short attention spans, and in the age of social media marketing, they’re only getting shorter. You need to be able to grab their attention and make a great first impression in mere seconds. If your logo is badly out of date, your customers are going to scroll past and forget about you. It shows that you’re not an authority in your niche and might even be using methods or materials that are equally out of date. An outdated logo sends precisely the wrong message to your customers.

It Should Be Unique

No matter what your niche is, chances are you have some form of competition. The best way to differentiate yourself from them is to have a killer logo that stands out from the pack! Your logo is the first way that your brand communicates who you are, what you stand for, and who you’re trying to reach with your messaging. It shows people that you’re the best at what you do, and that you can solve their problem. It also helps to build that vital recognition that makes people associate you with solutions.

It Should Demonstrate Who You Are

Your logo should incorporate who you are as a business. The design should have elements that demonstrate your core values, who you want to be portrayed as, or something that pictures who you are. You want someone to look at your logo and associate it with what your business is. If someone looks at your logo and doesn’t understand what it is or what it’s saying, it may be time to do some re-branding.

At TinyBull, we stand out from the rest of the herd and can help you to do the same! We offer rebranding services such as website development, logo redesign, graphic design, and more!  Contact us today to find out how we can help take your visual branding to the next level.

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