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LinkedIn is one of the top choices for B2B marketers since this platform is all about making professional connections, sharing professional updates, and searching for new career opportunities. There are a variety of advertising opportunities on LinkedIn.
Thinking about advertising on LinkedIn? There are many benefits to advertising on this platform.
Here are some quick stats you’ll want to know:
- More than 640 million users are on LinkedIn
- More than 120+ million users visit LinkedIn daily
- Voted most-trusted social platform in 2019
- Lead generation is more than 200% more effective than other social networks
- Generates leads for 2 out of 5 B2B marketers
There are many reasons to advertise on LinkedIn, including the following:
- Variety of ad formats: LinkedIn offers a lot of unique ways to present your ads. From carousel posts to message ads, there are a variety of ways to reach your targeted audience.
- Targeting abilities: You can target your audience on LinkedIn by job titles, company names, and more. This targeting ability is a great way to ensure your ad gets in front of the best, most specific audience you can create.
- Personalized advertising: Because you can target so specifically, including by skills that a user has, you are able to truly personalize your advertising. For instance, if someone lists that they have a skill in email marketing, and you are in the business of selling an email marketing course, you can target this individual with an ad that encourages them to take your course.
- Generates high-quality leads: Users turn to LinkedIn for a more “professional” mindset than they might have when visiting a platform such as Facebook. For instance, when you target an ad to a CEO, they may be in a better mindset of tools and ways to improve their company than they would be while scrolling Facebook. LinkedIn allows for high-quality leads for this reason.
- Customize your budget LinkedIn allows you to choose the advertising budget that’s right for you and your business. Customize your budget to meet your unique needs.
- Account-based marketing: You can upload your account list that allows you to target these individuals with your ads. Support your account-based marketing efforts with LinkedIn advertising.
The benefits of advertising on LinkedIn are numerous. From highly targeted ads, to lead generation and a customized budget, LinkedIn could be a great choice for you and your business.