Targeted Email Marketing for Precise Audience Engagement

In days gone by, the best way to let your customers know that a new business was in town or that you were going to be putting on an amazing sale was to put out a mass flyer mailing. Nowadays, customers are more likely to put these unsolicited mailers directly into their garbage bin than they are to engage with them – or your services – in any meaningful way.

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The power of giving something away

You may have noticed an increase in websites offering to give you something for free, most often an ebook, in exchange for signing up to their mailing list. This is a powerful technique that when done right can create lifelong engagement in a prospective customer. No one views giving away their email address as an exchange, in the mind of your customer, they are getting something of value for nothing at all. Who wouldn’t like that? But in the mind of the savvy marketer, the customer has declared their commitment to your products and services.

After all, if they occasionally get something they perceive to be of value for free, their mental resistance towards making a purchase is reduced. The thing you give away for free doesn’t even necessarily have to be free.

The occasional coupon or neat tips and tricks in a newsletter can serve the same purpose of putting your business at the
forefront of a customer’s mind when they think about purchasing what you provide. Your skills and value added have already been proven.

How TinyBull Can Help?

TinyBull Marketing is staffed by marketing gurus. We know all the tips and psychological tricks of the trade that can help to create value in the minds of your customers and hook others still into professing loyalty to your unique brand. We work with you in order to put together the best possible campaign that will be sure to get your customers coming back for more, again and again.

The Need For Email Marketing

Engagement is crucial in the age of social media, and email marketing can help your customers to engage with your business in conjunction with social media and other online marketing approaches. A well planned email campaign can serve to continually remind your customers of the deals and fantastic
services that you can provide them with at regular intervals. In addition, customers on the email list can be provided with special deals, which serves to endear them emotionally to your business and make them “feel special” on a psychological level.

Reach Your Customers

The way to reach your customers now is online, and more specifically, through their email inbox. ut, in the age of endless inbox spam from every online company under the sun, it’s imperative that you engage with your email marketing campaign with strategy and finesse. TinyBull Marketing can help.

Let TinyBull help you transition into this bold new future of content delivery today!

Frequently Asked Questions

Your social media manager will be a dedicated TinyBull employee who will be responsible for representing your brand online. They utilize a variety of social media platforms, and ensure that your company speaks to its customers in a unified voice. Their duties can include some or all of the following:

  1. Development of brand awareness and online reputation
  2. Copywriting
  3. Content creation
  4. Monitor social media trends
  5. Scheduling
  6. Performance reporting
  7. Customer service

Our experts can provide your business with the guidance and expertise needed to generate the best return on your social media investment.

Every plan includes a dedicated social media manager

With our community engagement service we provide a multitude of ways in which we can help grow your following, organically. This is helpful for clients looking to grow their current following or starting their accounts from scratch without having to invest in ad services. Community engagement at TinyBull includes, but is not limited to:

    • Weekly time spent following local companies/organizations in or around your area.
      • This also includes following local organizations’ followers as they show interest in local businesses.
    • Weekly time spent following competitors
      • This also includes following some of your competitors’ followers as they are like-minded audiences.
    • Sending “request to follow” invites when individuals interact with one or more of your accounts, but do not follow your page.
    • Browsing “recommended” accounts to follow on both Instagram and Facebook.
    • Syncing Facebook followers with Instagram.

Followers love being responded to! We will connect with your followers, respond to your page reviews, and comments.

Included in the Bodacious & El Gran Toro plans.

Over 96% of cases where a business is mentioned, but not tagged, remain unanswered!

With our Media Monitoring & Social listening service, we can see what people are saying about your brand and quickly spot negative mentions and take action! Finding out about the possible threads as soon as they show up on-line will allow TinyBull to react quickly, which will minimize the potential risk of brand reputation damage.

Monitored Platforms include: YouTube, Facebook, Instagram, Twitter, Blogs, Public Forums (Reddit), News Sites, and more.

Included in the Bushwacker, Bodacious & El Gran Toro plans.

Our skilled professionals help to leverage feedback from over 250 online review services, including Google, Bing, Facebook, and many more. In addition to this, we aid you in managing customer relations through online venues. Manage your business listings to rank higher everywhere online, and get found with hundreds of sparkling reviews. At TinyBull, we’ve made your online reputation management easy.

When TinyBull boosts your post, it’ll show up in your audience’s Facebook News Feed as an ad. We can also select Instagram as an ad placement for your boosted post. When we boost the post, we set it up based on the following :

  1. Who you want to reach: we will pick a target audience of the type of people you want to connect with
  2. Your max budget: you’ll tell us exactly how much you want to spend over the course of your entire campaign each month
  3. How long you want to run your ad: once we click Boost and your ad is approved, people in your target audience will see your ad in their News Feed for the duration we set

Boosted Post Management is included in our TinyBull, Bushwacker, Bodacious, and El Gran Toro plan. *Ad spend is not included. We connect to and manage your ad account, which is connected to your method of payment.

Reels were introduced and created by Instagram, it is a new way to create and discover short videos directly on their platform. Videos can now be as long as 90 seconds and they give users the ability to share these videos on their own feed as well as hit a larger community on Instagram through the new explore page.

At TinyBull we now offer the ability to post reels for you! Reels are a great way to reach people organically, helping increase your overall number of likes, engagement and even following. If you provide us video assets, we will log into Instagram directly to post.

Reel scheduling is included in our Bushwacker, Bodacious, and El Gran Toro plan.

A story is considered a second feed! Stories are closely related to both Facebook and Instagram, but the biggest upside to stories is once they post, they go to the top of your follower’s feed giving you more of an opportunity for individuals to view your content. At TinyBull, we now offer the ability to post stories. We will take an approved post by you and post it to both your normal feed as well as your story to help drive traffic to your content.

Stories are included in our Bushwacker, Bodacious, and El Gran Toro plan.

We offer support to our clients via phone, email and Slack. For example, you my have an image from an event you want to email over. You can email it directly to your social media manager or upload it in Slack. On average, our email response time is less than 1 business day and 2 hours via Slack.

A dedicated Slack channel is included in our Bushwacker, Bodacious, and El Gran Toro plan. 

Our performance reporting software integrates with all of your social media platforms. It’s important to understand and track your ROI with our social media management services.

The monthly performance report will provide analytics and show you exactly how many people we have reached, how many followers / likes we have generated, and more.

Actual Client Report:

Included in the Bodacious, El Toro, and El Gran Toro plans.

We work with Healthcare facilities, Law Firms, Therapists, Dental practices, Realtors, Hotels, HVAC, Electricians, Home Builders & Remodelers, Restaurants, Salons, Musicians, Jewelry Companies, Campgrounds, Manufacturing facilities, Fitness, Skincare, and many others.

We work with other agencies as well! If you are interested in white labeling our services, please email us at theherd@tinybull.com, or give us a call.

Custom images are combined with your logo, brand colors, and fonts to create a unique graphic reflective of your brand.

Example:

You can review additional social media graphics here

Included in the Bushwacker, Bodacious, El Toro, and El Gran Toro plans.

You will be able to review all posts prior to scheduling. This will give you the opportunity to request changes. Post approval durations and formats vary between the TinyBullBushwacker, Bodacious, and El Gran Toro plans.

Slack is a direct messaging platform that we use with our clients for quick communication.

Included in the Bushwacker, Bodacious  and El Gran Toro plans.

Have Any Questions?

Feel free to give us a call, or chat with one of our amazing representatives!

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Digital Marketing Strategy?