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✂️Cutting The Cord – Say Hello To Our All-New OTT Services! 📺
Let’s be real – this was the WEIRDEST year yet. Along with its challenges, 2020 brought us a TON of clarity on priorities. From presenting pitches in our pajamas, to homeschooling our little ones, to Zoom call happy hours, we experienced a very different way of living. One trend that accelerated this year was replacing expensive traditional cable packages with streaming services. With a plethora of streaming services to choose from, with on-demand and bundle options, it seems cable TV is on it’s way out the door.
It makes sense – would you rather wait by chance for your favorite episode of The Office to air on Comedy Central, or simply have your pick of Netflix episodes? The ease and accessibility of streaming services overpowers cable television. Even live sports games and world events can easily be streamed online, leaving the need for traditional television in the dust.
Although this phenomenon of “cord cutting” cable packages is accelerating, viewership of hit shows is higher than ever. It’s clear that people aren’t consuming less media, they’re simply doing so using the future of content delivery.
So how does this all tie in to advertising? These streaming services can be of great value to you and your company’s marketing strategy. Let’s break it down: OTT, or “over the top” media services refer to streaming platforms that deliver their content to customs over the internet, and often on demand. Customers can view the content on their PC, mobile devices, or on “Smart” TVs with internet access. You’re probably super familiar with the most popular examples, like Netflix, Hulu, Disney+, and Prime Video.
Because you absolutely have to catch the latest episodes of The Mandalorian on Disney+, but you also NEED to see the latest season of Stranger Things on Netflix, it’s likely you are subscribed to more than one streaming platform. In effect, streaming services have taken the place of traditional TV packages with a higher degree of convenience and a lower overall cost.
This rise in cord cutting is creating issues for traditional television networks that rely both on viewer impressions and advertising revenue to survive. Studies show that about 30% of US households will not subscribe to a traditional TV package. As streaming services become cheaper and more pervasive, this number is rising every quarter.
While most OTT services make the bulk of their revenue through subscriber fees, some (notably Hulu) still serve advertisements to their subscribers. The value proposition in creating an OTT platform or delivering advertisements through one is clear: an unparalleled and growing group of potential customers that can be directly targeted based on demographic factors unique to them.
Unlike traditional TV advertising, the incredible benefit of OTT services is the ability to target customers based on demographic identifiers collected from their use of the OTT service. This creates the opportunity to custom tailor ads just for them based on those identifiers. Now, rather than reaching all subscribers during prime time, many of whom won’t be in your target customer base, you can reach those leads who were already likely to be interested in your product to begin with. This maximizes the value and potential revenue achievable by your campaign!
So, now that you understand the value of our OTT services, how do you know if it’s right for your company? Well, TinyBull TV is for advertisers looking to create value priced digital video. With our services, we offer cross platform reach, competitive CPMs, and data targeting. Our targeting methods enable us to ensure that your ads are served to the most likely demographics to purchase your product or service. In addition to this, we offer unparalleled brand safety, meaning your ads will be served in addition to family friendly, brand safe content.
On top of all this, we offer fast onboarding and ad creation. At a low cost, TinyBull can create a 15-30 second advertisement for your company or brand. Our team of experts can assist you in the process from start to finish, specifically creating the best OTT advertising solution for YOU. So what are you waiting for? Your brand is incredible – show the world what you’ve got! Let TinyBull Marketing help you transition into this bold new future of content delivery today.