Social media is the new forefront of customer relations and outreach. It may seem easy enough on its face. After all, most people interact with social media through seemingly simple posts and graphics, which can’t be all that difficult to the mind of most small business owners. This approach ignores that social media marketing is marketing in the new era. If you wouldn’t handle all your physical marketing needs on your own, then it makes no sense to apply that mindset to the social media sphere.
The benefits of hiring a social media manager are myriad, but these are some of the greatest benefits that your business will reap should you choose to do so.
Social media managers are masters of their craft, and if they understand no other aspect of the art of online marketing, they understand the fact that a brand needs a consistent voice in order to succeed in an online space. Social media users visit a variety of sites, Facebook, Instagram, Twitter, YouTube, LinkedIn, or some combination thereof. It’s vital that no matter what site your customers choose to engage with your brand on, they experience the same general voice of your brand, even if the content differs somewhat. A social media manager can be vital to ensuring that this happens.
Content creators live and die by the algorithm on social media sites, and brands are not exempt from this. While the intricacies of how these algorithms work can sometimes be a bit esoteric, but one thing is for certain: the higher your engagement, the more your posts will be promoted to other people who may be interested in your content. Social media managers are masters at utilizing psychological and even artistic techniques to influence people to like, comment, and share their posts.
Online discourse moves fast, and in order to protect your brand, you sometimes must move faster. Unlike in the past, people are far more likely to take to social media to voice their grievances with your brand than they are to contact your customer care team. A social media manager can monitor these incidents and help to nip any negativity in the bud through encouraging the customer to reach out to your team directly. This shows potential customers that not only does your brand care about how its perceived, but that you actively seek to make things right with your customers when things go wrong.
Social media isn’t just a powerful tool for its reach. Social media companies collect a plethora of information on their users, which can be parsed through built in analytics tools. This data can be vital for not only showing your brand which marketing attempts have worked and which haven’t, but it can also give you valuable insights into which demographics are engaging with your product, and how to leverage that data to do so more effectively.
At the end of the day, it pays to know that something important to you and your business is being handled by a professional. Rather than worry about the often-steep learning curve of online marketing, you can rest assured that your social media manager is handling it for you with professionalism and skill – giving you more time to focus on your business.
Here at TinyBull, you get the opportunity to work with your own social media manager. They will be with you every step of the way to make sure your social media platforms are meeting the expectations and needs of your business. To receive the full benefits of a social media manager, take a look at our Bushwhacker, Bodacious, and El Gran Toro plans. Need more information? Book a Demo today!