OTT Services
OTT, or “over the top” media services refer to streaming platforms that deliver their content to customs over the internet, and often on demand. Customers can view the content on their PC, mobile devices, or on “Smart” TVs with internet access. Popular examples include Netflix, Hulu, Disney+, and Prime Video. Because these services also produce original content, it is common for individuals to be subscribed to more than one of them at the same time. In effect, streaming services have taken the place of traditional TV packages with a higher degree of convenience and a lower overall cost.