Why OTT?

There’s no denying that the phenomenon of “cord cutting”- people cancelling their expensive cable packages – has only been accelerating. Yet, viewership of hit shows is higher than ever. It’s clear that people aren’t consuming less media, they’re simply doing so using the future of content delivery. The value proposition in creating an OTT platform or delivering advertisements through one is clear: an unparalleled and growing group of potential customers that can be directly targeted based on demographic factors unique to them. Unlike traditional TV advertising, customers are targeted based on demographic identifiers collected from them through their use of the OTT service. Ads are then custom tailored to their customer based on those identifiers. Now, rather than reaching all subscribers during prime time, many of whom won’t be in your target customer base, you can reach only those who were already likely to be interested in your product to begin with, maximizing the value and potential revenue achievable by your campaign.