Almost everyone makes New Year’s Resolutions, even if most of us don’t necessarily keep them. But your business is different. Business owners who set goals for themselves that are smart and achievable are more likely to grow their business, and revenues, over time than those who do not. To empower your enterprise going into 2023, consider these five resolutions.
The pandemic changed employee, and employer, expectations of the work environment dramatically and in an irrevocable way. Most employees now not only know but expect that they will be able to perform most of their job functions from home, at least some of the time. Therefore, it’s important that you commit to flexibility with your policies on the matter, even as we move into the post-pandemic environment. In a climate of increasing labor shortages across all industries, it would be a poor decision to do otherwise.
Small businesses are the lifeblood of the community and the economy. However, it can be hard for community members to remember. By giving back to the community around you through charity and community events, you remind them that you not only exist but deserve their patronage more than a national conglomerate.
While in tough economic times, it can be hard to not jump on every opportunity that comes your way, this is an ill-advised strategy. Not all clients are a good fit for your business, and your business may not be a good fit for all potential clients. Trust your instincts when it comes to a new opportunity – some of them are more trouble than they’re worth, and businesses who recognize that fact tend to go far further with their reputation intact.
Your average human being only has two arms and one head. That is to say, no person can do everything themselves. It’s a common tendency among small business owners to want to personally manage every aspect of their operation, but rather than get the results that they want this only tends to lead to burnout and disillusionment. Business owners who intelligently delegate their tasks to trusted subordinates are more successful than the ones who try to totally go it alone. Delegating your tasks to others also increases loyalty and trust among your employees, who tend to appreciate the trust receiving these vital operational tasks implies. It’s a win for everyone involved.
Finally, the past three years have been hard on us all, and rates of employee burnout and dissatisfaction are higher than ever before. Your employees are vital to the ongoing success of your business, so it’s important to treat them well. Check in with your employees periodically to see how they’re doing, and how you can help them to better succeed in their roles. Most will appreciate the gesture; employees who feel appreciated are more likely to stay on your team for the long haul. Above all, this is one of the most important New Year’s Resolutions that you can make for your business.
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